All consumers, even those buying for business, are looking for a simple and convenient purchasing experience. 

• It isn't convenient to track someone down on the phone to place an order.
• It isn't convenient to send an email and wait for confirmation that the products have been ordered.
• And it's certainly not convenient when the wrong product or the wrong quantity of products arrive at the wrong shipping location all due to errors in order entry.

Your ordering process is a key component to your customers’ satisfaction.